Sofyan Hidayat

I am a product designer who's driven to make impact and legacy, from strategy to execution.

I design and ship, closing the gap between design and engineering. I believe code is a universal language we both speak.

Works

Driving Adoption of Facial Recognition Attendance

How giving users control over an AI feature drove full feature adoption

Designing App Navigation for the 90%, Not the Loudest 10%

Navigating stakeholder bias to design an experience that worked for everyone

Scaling a Design System Across Multiple Brands

Most design systems are built for one product. We were building one for many