About

Product Designer with 3+ years across UX research, end-to-end product design, and design systems. Partnering directly with Product, Engineering, and Business teams from discovery through delivery.

Experienced translating ambiguous business and user needs into structured, scalable solutions, driving research-informed design decisions, and contributing to design system standards adopted across design and engineering.

Increasingly working in a design-to-code workflow using AI-assisted tools to ship a production ready code.

You can reach out to me on LinkedIn or contact@sofyanhidayat.com.